Even when it comes to small shops and businesses, marketing is trending more and more digital and will continue to do so over the next few years. Your everyday customers want quality service in new and innovative ways, through the use of visual content and cutting-edge technologies such as Artificial Intelligence. And while that may sound like a tall order, it’s actually quite simple, even for the smallest of businesses.

In 1994, the disgraced former aide to Richard Nixon and a key figure in the Watergate scandal John Ehrlichman made a startling admission about the War on Drugs to writer and reporter Dan Baum —startling not so much for its content, which many had long suspected, but for the nonchalant attitude in which Ehrlichman delivered it.