Carbajal is the Executive Director of The Social Impact Center, a 501(c)(3) out of Los Angeles that, in her own words is a hub for organizers and serves as a bridge between government, grassroots, industry, and people. The group empowers underserved communities by developing leaders through education, storytelling, and community building.
Corporate culture is dominating the cannabis space these days, and of the many down-level effects that shift is placing on the industry, none can be felt more than the decline of women. As Marijuana Business Daily reported a few years back, in just two short years, from 2015 to 2017 the number of women in the industry fell from 36 percent to 27 percent.
Even when it comes to small shops and businesses, marketing is trending more and more digital and will continue to do so over the next few years. Your everyday customers want quality service in new and innovative ways, through the use of visual content and cutting-edge technologies such as Artificial Intelligence. And while that may sound like a tall order, it’s actually quite simple, even for the smallest of businesses.
Dietrich, the once-and-current Chairman and CEO of cannabis technology platform MassRoots Inc.(OTCMKTS:MSRT) is the millennial wunderkind who steered his company and himself back from the brink on more than one occasion, stubbornly refusing to step aside when so many critics had left them both for dead.
In a somewhat uniquely American way, opioid use disorder has become a marketing boon for the emerging cannabis industry. Advocates and industrialists alike have focus-grouped America’s deadliest epidemic into a modern-day Pepsi Challenge; a double-blind, peer-reviewed taste test where four-out-of-five addicts prefer medical marijuana.
That’s not to say that professional gamers can’t partake; in fact, it’s quite the opposite. The ESL was clear in its decision that things like cannabis and CBD cannot be used during a competition, but also noted that gamers could do what they want on their own time, a dynamic shift from what is found in most professional sports leagues.
In a seemingly nondescript back warehouse inside of Las Vegas’ premier entertainment complex and cannabis superstore Planet 13, Director of Marketing David Farris spoke with excitement about the dispensary’s expansion plans. Already the world’s largest cannabis dispensary, the success of Planet 13 has left the team behind Sin City’s newest tourist destination eager to push forward, to see how far they can move the envelope.