Even when it comes to small shops and businesses, marketing is trending more and more digital and will continue to do so over the next few years. Your everyday customers want quality service in new and innovative ways, through the use of visual content and cutting-edge technologies such as Artificial Intelligence. And while that may sound like a tall order, it’s actually quite simple, even for the smallest of businesses.

In a somewhat uniquely American way, opioid use disorder has become a marketing boon for the emerging cannabis industry. Advocates and industrialists alike have focus-grouped America’s deadliest epidemic into a modern-day Pepsi Challenge; a double-blind, peer-reviewed taste test where four-out-of-five addicts prefer medical marijuana.

Planet 13 is the world’s largest cannabis superstore. It’s also the best local marijuana dispensary in Las Vegas.

In a seemingly nondescript back warehouse inside of Las Vegas’ premier entertainment complex and cannabis superstore Planet 13, Director of Marketing David Farris spoke with excitement about the dispensary’s expansion plans. Already the world’s largest cannabis dispensary, the success of Planet 13 has left the team behind Sin City’s newest tourist destination eager to push forward, to see how far they can move the envelope.